Avoiding the Sirens’ Song

At a recent meeting with a Sydney-based financial adviser client of mine we discussed a recent blog article by our Chief Economist, David Bassanese on Fundamental Indexing.  This financial adviser likened Fundamental Indexing (the indexing methodology used by BetaShares’ QOZ and QUS ETFs)  to avoiding the Sirens’ song. It only dawned on me later that this

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