Hi, my name is Mai Platts, BetaShares Account Manager – Adviser & Institutional Business, and I am addicted to technology. It took me a while to admit it, however here it is, in this very public forum. I am not ashamed to say that if I am given a choice, you’ll find me waving my phone in the air in the manner of a possessed windmill to get a mobile signal before I resort to using the Gregory’s map which I’m sure, at one stage, was in the glove box of every true blue Australian’s car.
I’m sure I’m not alone. We now live in a society where we’re more and more dependent on technology. According to the Australian Bureau of Statistics*, in 2007 only 63% of households had the internet. In 2015 this has grown to 86%, with four of the most popular online activities being: banking (72%); social networking (72%); purchasing goods or services (61%); and entertainment (60%). These statistics show that people are equally using the internet for work and for pleasure. Given my love for technology, I was personally very excited when BetaShares launched the BetaShares Nasdaq 100 ETF (ASX: NDQ), the first ETF in Australia to provide investors with exposure to the celebrated Nasdaq 100 Index. The index has significant exposure to technology including a ~60% allocation to technology and a 20% allocation to consumer discretionary sectors which are sectors that are under-represented in the Australian market.
For the purpose of this post, I decided to take a quick inventory of how many of the brands in this index I personally use on a daily basis. A typical day-in-the-life looks like this:
- 6am – I awake to the soothing sounds of church bells from the alarm of my iPhone (NASDAQ: AAPL) to wake me from my deep sleep to get to the gym and start my day.
- 8:00am – After my tough gym session in which I have burnt 300 calories, I then proceed to head to my local food court to buy a bacon and egg wrap (which I’m sure is 600 calories worth) that has been topped with a generous dollop of Heinz (NASDAQ: KHC) tomato ketchup.
- 8:10am – I attempt the dexterous manoeuvre of walking to work and checking social media concurrently, trying my hardest to avoid looking like a Pokemon Go fiend as I check out Facebook (NASDAQ:FB).
- 8:15am – Arrive at the office, log onto my computer and check emails through Microsoft (NASDAQ: MSFT) Outlook.
- 10:30am – In preparation for my meeting with one of our financial adviser clients, I use Google (NASDAQ: GOOG) to search for the directions from the BetaShares office to his office in the CBD.
- 1:00pm – Receive a copy of the new whitepaper written by our Chief Economist which, being in PDF format, I open using Adobe (NASDAQ: ADBE).
- 2:30pm – Have a GotoMeeting with an adviser based in Moree on the new BetaShares Sector funds. GotoMeeting being a web conferencing software platform owned by Citrix (NASDAQ: CTXS).
- 4:00pm – Book my flights and hotel for my Brisbane client meetings using Expedia (NASDAQ: EXPE).
- 7:00pm – Decide that I have too many clothes in my wardrobe and that I need to offload in order to replace them with other items of clothing I don’t need, so I list a number of items on eBay (NASDAQ: EBAY). By virtue of having an eBay account, I also have a PayPal (NASDAQ: PYPL) account in order to facilitate the transaction with the buyer.
There you have it, a day in the life of a technology addict. However, it occurs to me that I could turn this debilitating habit into a positive by buying the BetaShares Nasdaq 100 ETF (ASX: NDQ) and getting exposure to many of the world’s most innovative companies that revolutionise our everyday lives.