At Betashares, we believe that a fundamental part of building wealth is taking a buy-and-hold approach to investing - buying ETFs or shares and holding them for the long-term. An overwhelming body of research finds that a passive buy-and-hold, long-term approach produces better long-term results than short-term trading influenced by the market’s daily (or weekly) ups and downs.
We built Betashares Direct to reflect this philosophy, and encourage investors to invest in a diversified portfolio that is resilient through a range of market condition.
For example, you won’t find a list of ‘Day’s top movers’ on Betashares Direct - we don’t think investment decisions should be unduly swayed by short term price movements. Our price charts don’t include technical analysis tools that are typically used by short-term traders to help forecast the short-term direction of price.
This is not to diminish the activities of professional traders who are able to devote considerable time and resources to trying to profit from short-term market movements. It’s simply that our focus is on Australian investors whose primary goal is to build or preserve wealth - who we think are best served by a long-term investing approach.
In support of this philosophy, Betashares Direct includes a ‘fair use’ policy. This policy is designed to discourage excessive short-term trading, and we believe is in the interests of those looking to use Betashares Direct to help them build long term wealth.