What is ESG Investing? | BetaShares

What is ESG Investing?

ESG investing, otherwise known as sustainable investing, stands for Environmental, Social and Governance.

Key takeaways:

  • ESG stands for environmental, social, and governance.
  • ESG investment is increasing in popularity, with the younger generation leading responsible investment in Australia.
  • An increasing number of fund managers offer ethical investment options. An increasing number of managed funds employ ESG criteria.

What is ESG investing?

ESG investing allows socially conscious investors to adopt a more ethical investment practice based on environmental, social and governance criteria.

  • Environment refers to how a company performs regarding nature and climate.
  • Social refers to the management of employees, suppliers, and customers.
  • Governance refers to company leadership, audits and shareholders.

Sustainable investment opportunities are increasing in popularity. Younger generations of investors push the rise in ESGs. According to reports, retail assets invested in ESG investments increased by 66% from June 2020 to June 2021.

ESG investing examples

The move to clean energy and social responsibility falls into three categories. Let’s look at some examples of ESG issues.

How to measure ESG rating?

The UN offers six principles for responsible investment.

Look for reporting that follows the ESG standards as outlined by the Global Reporting Initiative. Another way is to look at a third-party ESG rating agency. Some examples include:

  • MSCI ESG Ratings.
  • Sustainalytics ESG Ratings.
  • Dow Jones Sustainability Index (DJSI).

Investors might also like to highlight the ESG score of other companies when doing research. Investors can use the sustainable index that best aligns with their priorities and properly evaluate companies’ ESG policies.


Although many people interchange ESG investing with SRI — they are not the same. The difference between ESG and SRI lies in the how portfolios are constructed.

  • SRI portfolios are typically constructed by applying negative screens to a universe of securities. The weight of stocks in the portfolio is usually determined by a simple measure such as market capitalisation or equally weighted.
  • The weighting of stocks in an ESG investing portfolio is typically informed by the ESG performance of the company. Typically, companies with better ESG performance characteristics are given a higher weight in the portfolio. The negative screens employed in ESG investing are rarely as stringent as an SRI product.

Some products can contain elements of both ESG investing and SRI. The BetaShares Australian Sustainability Leaders ETF is an example of a product that contains elements of both SRI and ESG investing.

Why is socially responsible investing important?

Responsible investing is a choice that investors make to invest in companies that support causes that are good for the environment as a whole — not just those that increase their bottom line.

Socially conscious investors care about LGBTQ rights, workplace diversity, fair wages, corporate transparency, and renewable energy. SRI investing is a way for investors to reap the rewards of investing in companies committed to making the world better.

The benefits of ESG investing

According to Barrons, ESG investing could grow from US$8 trillion today to US$30 trillion by 2030. Here are some benefits to becoming an ESG investor.

Return potential

ESG investors can seek positive returns from investing in companies/industries that matter to them. For example, clean technology.

ESG government incentives

Investors that have a firm conviction in a company/sector’s long-term growth can invest in companies/sectors that benefit from these subsidies and programs.

For example, the Australian Government’s carbon credits, solar credits, and carbon and biodiversity pilot (C+B Pilot) programs.

The risks of ESG investing

Every investment carries risk. Let’s look at some of the risks associated with investing in ESG Funds.

Lack of universal ESG standards

Although the UN has standardised principles, there are no universal ESG methodologies, reporting, and ratings. In fact, around 600 ESG approaches are being used around the globe today, which makes it hard to determine what companies and funds are doing.

If you want to begin investing in funds with a social impact, check how they score with ESG rating agencies. For example, some ESG investment portfolios include tobacco stocks or invest in fossil fuels. That said, certain third parties do offer ESG metrics like:

A shortage of long-term data

There is very little long-term data on the risks and opportunities of ESG investment in companies. While historical financial performance has been strong, there is no guarantee this will continue in the future.

ESG premiums

ESG premiums refer to the value placed on ESG companies — with many investors willing to pay more (a premium) for positive ESG records. From 2016 to 2021, the ESG premium grew substantially, with the price-to-earnings (P/E) ratio of strong ESG companies averaging 9% higher than the P/E ratio of weak ESG companies.

ESG Premium Growth Chart

Image credit: Credit Suisse via Alger


The Australian Securities and Investments Commission (ASIC) is reviewing greenwashing. Greenwashing is when managed funds and superannuation funds incorrectly misrepresent or mislead investors and claim their products to be 100% green or ESG when they are only partially ESG.

Why is ESG investing growing in popularity?

The COVID-19 pandemic emphasised the importance of ESG issues by highlighting the need to think about how businesses can help solve a broader range of problems in society. The evolution of ESG investing indicates an improved understanding of corporate responsibility. The rise of shareholder activism implies that shareholders expect businesses to provide more than returns to their unitholders.

The Sixth Global and Institutional survey by Ernst and Young highlights that the world is racing towards a net-zero carbon economy. Since the pandemic, the survey found that 90% of investors attach greater importance to corporates’ ESG performance regarding their investment strategy and decision-making.

Australian investors are showing a greater appetite for ethical investments. The ASX Australian Investor Study in 2020 shows that 12% of participants surveyed say that ethical and ESG factors rank among their top three considerations for making investment decisions.

Australian Investor Study

Source: ASX Australian Investor Study 2020 • Some figures may not total 100% due to rounding or multiple responses being allowed.

Gen Z-ers and millennials are enthusiastic about responsible investing and are committed to their values. According to Fortune Magazine, 95% of millennials are eager to use their financial capital for socially responsible investing.

Interest in Sustainable Investing

Image credit: Morgan Stanley

Similarly, Morgan Stanley’s Institute for Sustainable Investing indicates that millennials’ sentiment and interest in sustainable investing is strong and continues to grow.

How to invest in ESG?

Building an ESG portfolio can be a complex process to understand each company’s global ESG policy and complete due diligence to assess the risk associated with each investment. Investors can also invest via an ethical ETF to ensure that the correct background work is done.

Some brokerage accounts have ESG screening tools. You can use negative screens to exclude companies that don’t match your values.

Seek advice from a registered financial adviser if you are unsure what stocks to buy. Alternatively, you could invest in an ETF consisting of ready-made diversified portfolios.

Choose an investment vehicle:

  • Individual ESG stocks.
  • ESG managed funds.
  • Ethical ETFs.


BetaShares’ wide range of ESG ETFs offers many green, environmentally sustainable, and ethical investment opportunities.

  • 1


    Contains a diversified portfolio of sustainable and ethical companies from across the globe.

  • 2


    A currency-hedged version of ETHI.

  • 3


    The portfolio comprises up to 100 companies that derive at least 50% of revenue from products and services that address climate change.

  • 4


    The ETF avoids the big four banks and large Australian mining companies. This diversified portfolio focuses on smaller Australian companies that dedicate their business to sustainable activities.

  • 5


    Half of this portfolio is dedicated to green bonds, while the other half may be any bond. These investments specifically finance environmentally friendly projects.

  • 6


    Balances income and capital growth return over the long term, focusing on positive climate leadership.

  • 7


    The Ethical Diversified High Growth ETF prioritises climate leadership and dedicates 90% of its allocation to growth ass

  • 8


    Allocates 70% to Australian growth assets and 30% to defensive assets.


This information has been prepared by BetaShares Capital Limited (ABN 78 139 566 868, AFSL 341181) (“BetaShares”). This information is general only, is not personal financial advice, and is not a recommendation to buy, hold or sell any investment or adopt any particular investment strategy. It does not take into account any person’s financial objectives, situation or needs. Before making a decision to invest in any BetaShares Fund you should obtain and read a copy of the relevant PDS available from www.betashares.com.au or by calling 1300 487 577 and obtain financial advice in light of your individual circumstances. You may also wish to consider the relevant Target Market Determination (TMD) which sets out the class of consumers that comprise the target market for the BetaShares Fund and is available at www.betashares.com.au/target-market-determinations. To the extent permitted by law BetaShares accepts no liability for any loss from reliance on this information.